Two issues here. 23andme’s marketing strategy changed dramatically in the recent past. It became “in your face” in a retail consumer manner, morphing quickly from a more subtle place. Genetic testing was more mainstream now than even a year…
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23andme
Theranos opens in Maryland, and 23andme is still chatting with the left in last century organization , FDA, which is always busy with its special interest groups. (United Healthcare on speed dial?) See our first post on Theranos –…
A recap of the past day: 23andme has stopped including the health reports section of the test because apparently people are not smart enough to understand the results as presented: High, Low, and Typical risk category. The FDA is…
More thinking on this subject. Over on The Economist website someone wrote in that United Healthcare is behind the FDA’s attack on 23andme. Apparently they have a long history of complaints about 23. And they have friends at the…
edited November 6. 2am thoughts “LabCorp had more than $5.6 billion in revenue in 2012. ” This is a large number I just saw. Given this plus all the other signs, Theranos is going to be the hottest thing…