Joseph Campbell is relevant anywhere. Let’s bring him into Silicon Valley with these words of his:
“The usual hero adventure begins with someone from whom something has been taken, or who feels there is something lacking in the normal experience available or permitted to the members of society. The person then takes off on a series of adventures beyond the ordinary, either to recover what has been lost or to discover some life-giving elixir. It’s usually a cycle, a coming and a returning.”
Some may find a new social media app to be newsworthy. It is – for brief moment. But there are some stories that are timeless and worthy of a Joseph Campbell journey. James R Johnson is the hero in this story, in every way that Campbell describes.
What do you do if you know how to make something everyone needs and suddenly find yourself in a fight to keep on making it? Suppose everything in the palm of your hand magically disappears only you didn’t want it to. If you’re like Steve Jobs you eventually end up as the biggest comeback story ever. You bring music to the masses and they can take it everywhere. Hello, iPod.
There was only one Steve Jobs and his story is now history. But there are always plans gone awry or hijacked by highway robbers. There will never be an end for the opportunity for the comeback story of the day.
We have another epic comeback. A comeback story is important because of what it tells us about the one who brought it back. It is Campbells’ Hero’s Journey writ large. It tells us that he who commanded the ship during turbulent weather knows the geography of rocky shores, and sunken ships, and siren calls and eyes on the prize. These are stories of hope and energy, loss and focus, and when its over and done, it is a story of wisdom, shared. That is a lasting and meaningful iconic story. This is not to say that Zuckerberg of Facebook fame hasn’t changed the mode of communication of break ups and birthdays but his story is not a wisdom shared story.
The Vortis is an epic story of how, with the help from his friends, Johnson won the hearts and minds of the FCC, the hearing industry,and health and safety groups and took back his new technology from those who grabbed it from him. He lost something, he won it back and like any hero, he is sharing the wisdom as he returns to the place he began.
What do we have here? And what makes this story so important?
In the words of founder and CEO Jim Johnson, Vortis is “….introducing a new science of interferometry as an ergonomic antenna technology to a global head warming problem by telecoms reluctant in meeting customer or management requirements per international standards or California’s law of Intentions and Win/Win Scenarios.”
Translation – Johnson has an antenna embedded or added on to your cell phone that allows the hard of hearing to use it (THIS is awesome!). It is also green and good for you. This means, Vortis has an antenna that doesn’t heat your brain like the current ones (KEEP your kids safe, folks, limit the time until you have Vortis Inside) as if changes the patterns of radio waves so they radiate outwards instead of to your head. Your battery lives longer and so do you. The energy that went into your head now goes to bringing you signal strength. And because of this, those with a hearing aid can use the cell technology. In case you didn’t know (I did not) this means a full 10% of the population can now join the mainstream in using a cell.
We applaud inclusion technology – technology that brings everyone to the same place. The playing field is leveled.
“Got Vortis?” Free to talk.
There’s a story to Vortis, it’s a comeback story and you almost didn’t have this new tech but the captain of the ship took on the pirates and weathered the storm and we are here to tell you how he did it. But first we wanted to let you know what you have.
Johnson says he is not a hero, but a socialpreneur with one goal in mind; “reduce global warming of heads” and “reduce the most asked questions in society today—can you hear me now!” He can call himself a socialpreneur but we are calling this comeback heroic.
Most overnight successes are years in the making, not a few nights of coding, a story gone viral. They’re here, but they are rare. Rare is worthy of attention when it matters.
Stay with us as we bring you more on how the Vortis is a global story of green, safe, new cell tech by way of the Vortis story. Via Vortis