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Medical Technology

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Medical Technology Start Ups

Did 23andMe Hire a John Sculley?

Two issues here. 23andme’s marketing strategy changed dramatically in the recent past. It became “in your face” in a retail consumer manner, morphing quickly from a more subtle place.  Genetic testing was more mainstream now than even a year…

Medical Technology Start Ups

Theranos Responds

    UPDATE: March 17, 2019 – This is an old post on Theranos.  I began writing about Elizabeth Holmes in 2013. This is the first. Start here.  An Almost Great Palo Alto Start Up  To see all the posts…